Items by "Xi, Yang"

Tao, Shuoyu and Xi, Yang (2023) Social Media and Lifestyle: The Lifestyle Integration Path for Brand Communication. In: Proceedings of the 2nd International Conference on Bigdata Blockchain and Economy Management, ICBBEM 2023, May 19–21, 2023, Hangzhou, China.

Tian, Mingxin and Xi, Yang (2022) Research on The Factors Influencing Consumers' Purchase Intention of Sports Fashion Clothing Based on An Extended SOR Model with A Product Attribute Viewpoint. In: Proceedings of the 3rd International Conference on Big Data Economy and Information Management, BDEIM 2022, December 2-3, 2022, Zhengzhou, China.