Tian, Mingxin and Xi, Yang (2023) Research on The Factors Influencing Consumers' Purchase Intention of Sports Fashion Clothing Based on An Extended SOR Model with A Product Attribute Viewpoint. In: Proceedings of the 3rd International Conference on Big Data Economy and Information Management, BDEIM 2022, December 2-3, 2022, Zhengzhou, China.
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Abstract
Sports fashion clothing has attracted the attention of more and more enterprises and consumers and meets the needs of consumers in the context of the normalization of the epidemic. Based on empirical research, this paper constructs a sports fashion clothing willingness to buy a model from the perspe
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:21 |
| Last Modified: | 17 Apr 2026 02:59 |
| URI: | http://eprints.eai.eu/id/eprint/43408 |
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