Tao, Shuoyu and Xi, Yang (2023) Social Media and Lifestyle: The Lifestyle Integration Path for Brand Communication. In: Proceedings of the 2nd International Conference on Bigdata Blockchain and Economy Management, ICBBEM 2023, May 19–21, 2023, Hangzhou, China.
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Abstract
This paper took the user-generated text contents about lifestyle on the Xiaohongshu platform as the main object of research, and explored the practical path of living brand communication from three aspects: communication theme, communication content and communication situation. The communication the
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:33 |
| Last Modified: | 17 Apr 2026 02:32 |
| URI: | http://eprints.eai.eu/id/eprint/44327 |
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