Items by "Musa, Rosidah"

Wang, Gang and Musa, Rosidah and Li, Baihua and Kou, Shijie (2024) Driving Forces of Chinese Consumers' Green Purchase Intentions in the Era of Big Data: A Social Media Perspective. In: Proceedings of the 4th International Conference on Informatization Economic Development and Management, IEDM 2024, February 23–25, 2024, Kuala Lumpur, Malaysia.

Ding, Xuehui and Musa, Rosidah (2024) Research on the Impact of Big Data Technology on Social Media Live Broadcast Marketing Ecology and Its Countermeasures. In: Proceedings of the 3rd International Conference on Mathematical Statistics and Economic Analysis, MSEA 2024, May 24–26, 2024, Jinan, China.