Driving Forces of Chinese Consumers' Green Purchase Intentions in the Era of Big Data: A Social Media Perspective

Wang, Gang and Musa, Rosidah and Li, Baihua and Kou, Shijie (2024) Driving Forces of Chinese Consumers' Green Purchase Intentions in the Era of Big Data: A Social Media Perspective. In: Proceedings of the 4th International Conference on Informatization Economic Development and Management, IEDM 2024, February 23–25, 2024, Kuala Lumpur, Malaysia.

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Abstract

In the era of big data, the green purchase intentions of Chinese consumers are undergoing a transformation, with social media playing a crucial role. Grounded in the Theory of Reasoned Action (TRA), this study employs structural equation modeling to analyze 316 survey responses, yielding the followi

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 17:35
Last Modified: 16 Apr 2026 23:41
URI: http://eprints.eai.eu/id/eprint/48972

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