Ding, Xuehui and Musa, Rosidah (2024) Research on the Impact of Big Data Technology on Social Media Live Broadcast Marketing Ecology and Its Countermeasures. In: Proceedings of the 3rd International Conference on Mathematical Statistics and Economic Analysis, MSEA 2024, May 24–26, 2024, Jinan, China.
![[thumbnail of 66146.pdf]](http://eprints.eai.eu/style/images/fileicons/application_pdf.png "66146.pdf")
PDF
66146.pdf
Download (595kB)
Abstract
Due to the rapidly grow of big data technology and social media live broadcast, social media live broadcast marketing has emerged from the deep integration of the two. Based on the information ecology theory, this study constructs the big data technology throughout the entire social media live mark
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 18:01 |
| Last Modified: | 16 Apr 2026 22:43 |
| URI: | http://eprints.eai.eu/id/eprint/50821 |
Actions (login required)
- View Item