Items by "Koesworodjati, Yudhi"

Conference or Workshop Item

Manahrasa, Andhyka and Koesworodjati, Yudhi and Suryana, Popo and Sufyani, Mujibah (2024) The Influence of Social Media Marketing On Brand Awareness and Its Impact On The Purchase Decision Of Train Passengers (A Study on Argo Parahyangan Passengers on the Bandung-Jakarta Route). In: Proceedings of the 7th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2024, 4-5 September 2024, Shah Alam, Selangor, Malaysia.

Irpana, Nida and Juanim, Juanim and Alghifari, Erik and Koesworodjati, Yudhi and Setiawan, Heru (2023) The Effect of Promotions and Prices on Satisfaction and Implications for Online Transportation Customer Loyalty. In: Proceedings of the 6th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2023, 13-14 September 2023, Bandar Lampung, Indonesia.