The Influence of Social Media Marketing On Brand Awareness and Its Impact On The Purchase Decision Of Train Passengers (A Study on Argo Parahyangan Passengers on the Bandung-Jakarta Route)

Manahrasa, Andhyka; Koesworodjati, Yudhi; Suryana, Popo; Sufyani, Mujibah

The Influence of Social Media Marketing On Brand Awareness and Its Impact On The Purchase Decision Of Train Passengers (A Study on Argo Parahyangan Passengers on the Bandung-Jakarta Route)

Manahrasa, Andhyka and Koesworodjati, Yudhi and Suryana, Popo and Sufyani, Mujibah (2024) The Influence of Social Media Marketing On Brand Awareness and Its Impact On The Purchase Decision Of Train Passengers (A Study on Argo Parahyangan Passengers on the Bandung-Jakarta Route). In: Proceedings of the 7th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2024, 4-5 September 2024, Shah Alam, Selangor, Malaysia.

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Abstract

This study aims to determine the influence of social media marketing on brand awareness and its impact on the purchase decision of Argo Parahyangan train passengers. The type of research used is descriptive and verificative research with a quantitative approach with a sample of 100 respondents. Test

Item Type:	Conference or Workshop Item (UNSPECIFIED)
Date Deposited:	04 Mar 2026 18:20
Last Modified:	16 Apr 2026 21:56
URI:	http://eprints.eai.eu/id/eprint/52044

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