Irpana, Nida and Juanim, Juanim and Alghifari, Erik and Koesworodjati, Yudhi and Setiawan, Heru (2023) The Effect of Promotions and Prices on Satisfaction and Implications for Online Transportation Customer Loyalty. In: Proceedings of the 6th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2023, 13-14 September 2023, Bandar Lampung, Indonesia.
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Abstract
This study aims to determine the effect of promotions and prices on satisfaction and the implications for online transportation customer loyalty (a case survey of Grab application users in Bandung City) with direct or indirect influences. The research method used is descriptive and verification meth
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:53 |
| Last Modified: | 17 Apr 2026 01:31 |
| URI: | http://eprints.eai.eu/id/eprint/45830 |
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