Items by "Hou, Jun"

Conference or Workshop Item

Dang, Yiwei and Wang, Xiaodie and Shen, Hai and Zhao, Xiaogang and Hou, Jun (2024) How does E-Commerce Anchor Information Source Dynamism Impact Consumers' Impulse Buying? a Dual-Path Study of Loneliness and Flow Experience. In: Proceedings of the 4th International Conference on Informatization Economic Development and Management, IEDM 2024, February 23–25, 2024, Kuala Lumpur, Malaysia.

Dang, Yiwei and Li, Shuqi and Shen, Hai and Hou, Jun and Zhao, Xiaogang (2024) How does the activity of E-commerce streamer information sources impact consumers' stickiness? A dual-path study of affective attachment and consumer-streamer identification. In: Proceedings of the 5th International Conference on E-Commerce and Internet Technology, ECIT 2024, March 15–17, 2024, Changsha, China.