How does the activity of E-commerce streamer information sources impact consumers' stickiness? A dual-path study of affective attachment and consumer-streamer identification

Dang, Yiwei and Li, Shuqi and Shen, Hai and Hou, Jun and Zhao, Xiaogang (2024) How does the activity of E-commerce streamer information sources impact consumers' stickiness? A dual-path study of affective attachment and consumer-streamer identification. In: Proceedings of the 5th International Conference on E-Commerce and Internet Technology, ECIT 2024, March 15–17, 2024, Changsha, China.

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Abstract

with the advent of the era of live e-commerce and experience economy, many enterprises in the world have resorted to live broadcast to sell their products. As an important information source, e-commerce streamer not only introduces and sells products during the live broadcast, but also affects consu

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 17:36
Last Modified: 16 Apr 2026 23:35
URI: http://eprints.eai.eu/id/eprint/49088

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