Dang, Yiwei and Wang, Xiaodie and Shen, Hai and Zhao, Xiaogang and Hou, Jun (2024) How does E-Commerce Anchor Information Source Dynamism Impact Consumers' Impulse Buying? a Dual-Path Study of Loneliness and Flow Experience. In: Proceedings of the 4th International Conference on Informatization Economic Development and Management, IEDM 2024, February 23–25, 2024, Kuala Lumpur, Malaysia.
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Abstract
With the vigorous development of live broadcast e-commerce, many companies around the world are using live broadcast to sell products to improve conversion rate. Therefore, as an important source of information, e-commerce anchors not only introduce products but also influence consumers' feelings. I
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:35 |
| Last Modified: | 16 Apr 2026 23:41 |
| URI: | http://eprints.eai.eu/id/eprint/48965 |
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