Items by "Zanuba, Sabrina Silmi"
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Zanuba, Sabrina Silmi and Prohimi, Afwan Hariri Agus and Kurniawan, Dediek Tri (2025) The Fast Fashion Phenomenon in Indonesia: Do FOMO and Interactivity in Shopee Live Commerce Trigger the Trend of Impulsive Buying Among Generation Z? In: Proceedings of the 5th Business Innovation Sustainability and Technology International Conference, BISTIC 2025, 30th July 2025, Malang, Indonesia.