Zanuba, Sabrina Silmi and Prohimi, Afwan Hariri Agus and Kurniawan, Dediek Tri (2025) The Fast Fashion Phenomenon in Indonesia: Do FOMO and Interactivity in Shopee Live Commerce Trigger the Trend of Impulsive Buying Among Generation Z? In: Proceedings of the 5th Business Innovation Sustainability and Technology International Conference, BISTIC 2025, 30th July 2025, Malang, Indonesia.
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Abstract
This study aims to analyze the influence of interactivity and Fear of Missing Out (FOMO)
on impulsive buying in Shopee live commerce for CRSL fashion products, with flow experience as a mediating variable and SOR as the grand theory. Using a quantitative approach and Partial Least Squares-Structural
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 20:24 |
| Last Modified: | 16 Apr 2026 15:38 |
| URI: | http://eprints.eai.eu/id/eprint/60504 |
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