Items by "Yu, Long"
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Wang, Bei and Yu, Long (2024) Exploring Factors Influencing the Omnichannel Consumers’ Consumption Intention of Leisure Food: Extending TAM with Connect & Communicate. In: Proceedings of the 5th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2023, December 8–10, 2023, Guangzhou, China.
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