Exploring Factors Influencing the Omnichannel Consumers’ Consumption Intention of Leisure Food: Extending TAM with Connect & Communicate

Wang, Bei and Yu, Long (2024) Exploring Factors Influencing the Omnichannel Consumers’ Consumption Intention of Leisure Food: Extending TAM with Connect & Communicate. In: Proceedings of the 5th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2023, December 8–10, 2023, Guangzhou, China.

[thumbnail of 61747.pdf] PDF
61747.pdf

Download (409kB)

Abstract

With the continuous development of the economy and the maturation of modern technologies such as big data and artificial intelligence, the consumption demand of consumers is increasing, and traditional consumption models can no longer meet the requirement of consumer’s shopping experience. A large n

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 17:32
Last Modified: 16 Apr 2026 23:52
URI: http://eprints.eai.eu/id/eprint/48734

Actions (login required)

View Item
View Item