Items by "Yasri, Yasri"
![[up]](/style/images/multi_up.png)
Up a levelGroup by: Item Type | No Grouping
Jump to: Conference or Workshop Item
Number of items: 2.
Conference or Workshop Item
Sitorus, Ummi and Yasri, Yasri (2023) The Effect of Social Media Marketing and Brand Image on Customer Engagement: The Mediating Effect of Brand Love (Evidence from Coffee Shop Customers). In: Proceedings of the 5th International Conference on Economics, Business and Economic Education Science, ICE-BEES 2022, 9-10 August 2022, Semarang, Indonesia.
Yasri, Yasri and Budiarti, Astra (2023) Millennials Brand Love of Regional Specialties Food: The Role of Brand Authenticity and Brand Trust. In: Proceedings of the 5th International Conference on Economics, Business and Economic Education Science, ICE-BEES 2022, 9-10 August 2022, Semarang, Indonesia.