Yasri, Yasri and Budiarti, Astra (2023) Millennials Brand Love of Regional Specialties Food: The Role of Brand Authenticity and Brand Trust. In: Proceedings of the 5th International Conference on Economics, Business and Economic Education Science, ICE-BEES 2022, 9-10 August 2022, Semarang, Indonesia.
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Abstract
West Sumatra is a region that produces interesting regional specialties foods. One of the specialties of West Sumatra which is internationally recognized is Rendang. This study measures the level of millennial generation's love for regional specialties food in West Sumatra. In this study, the influe
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:45 |
| Last Modified: | 17 Apr 2026 01:53 |
| URI: | http://eprints.eai.eu/id/eprint/45237 |
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