Items by "Tan, Hongjuan"
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Number of items: 2.
Conference or Workshop Item
Feng, Yue and I, Seak Fong and Guo, Kaiying and Tan, Hongjuan (2024) Travel with Xiaohongshu App: The Influence of User- Generated Content in Generation Z's travel expectations. In: Proceedings of the 3rd International Conference on Bigdata Blockchain and Economy Management, ICBBEM 2024, March 29–31, 2024, Wuhan, China.
Li, Jing and Zhao, Huici and Tan, Hongjuan (2023) Research on the Influencing Factors of Customers' Purchase Intention in Tiktok Live Broadcast Room ——Take a Clothing Brand as an Example. In: Proceedings of the 2nd International Conference on Bigdata Blockchain and Economy Management, ICBBEM 2023, May 19–21, 2023, Hangzhou, China.
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