Li, Jing and Zhao, Huici and Tan, Hongjuan (2023) Research on the Influencing Factors of Customers' Purchase Intention in Tiktok Live Broadcast Room ——Take a Clothing Brand as an Example. In: Proceedings of the 2nd International Conference on Bigdata Blockchain and Economy Management, ICBBEM 2023, May 19–21, 2023, Hangzhou, China.
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Abstract
Live streaming goods are developing rapidly in China, and consumers are gradually accustomed to spending in live broadcast rooms. This paper takes A clothing brand as an example to collect and analyze the datas of different live broadcast rooms in its TikTok live broadcast, and conducts empirical an
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:34 |
| Last Modified: | 17 Apr 2026 02:30 |
| URI: | http://eprints.eai.eu/id/eprint/44362 |
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