Items by "Sugavanam, K."

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Conference or Workshop Item

Sathyanarayan, K. and Sugavanam, K. (2019) Influenced Global Consumption Orientation impacts Global Brand Attitude with reference to Indian Consumers’ perspective? In: Proceedings of the 9th Annual International Conference on 4C’s-Communication, Commerce, Connectivity, Culture, SIMSARC 2018, 17-19 December 2018, Pune, MH, India.

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