Sathyanarayan, K. and Sugavanam, K. (2019) Influenced Global Consumption Orientation impacts Global Brand Attitude with reference to Indian Consumers’ perspective? In: Proceedings of the 9th Annual International Conference on 4C’s-Communication, Commerce, Connectivity, Culture, SIMSARC 2018, 17-19 December 2018, Pune, MH, India.
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Abstract
: According to world culture theory, the process of globalization deals not only with the integration and interdependence of world systems, but potentially giving birth to a new global culture because consumers feel that world is a single place and not a group of countries. [37]. This Global Consume
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:20 |
| Last Modified: | 17 Apr 2026 13:59 |
| URI: | http://eprints.eai.eu/id/eprint/24005 |
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