Items by "Silaen, Nathasya Juli"
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Briliana, Vita and Silaen, Nathasya Juli (2018) Creating Purchase Intention Throughs Positive Electronic Wom, Brand Attitude, Satisfaction, and Brand Awareness. Case of Wardah Exclusive Lip Cream on Instagram. In: Proceedings of the 1st Sampoerna University-AFBE International Conference, SU-AFBE 2018, 6-7 December 2018, Jakarta Indonesia.