Briliana, Vita and Silaen, Nathasya Juli (2019) Creating Purchase Intention Throughs Positive Electronic Wom, Brand Attitude, Satisfaction, and Brand Awareness. Case of Wardah Exclusive Lip Cream on Instagram. In: Proceedings of the 1st Sampoerna University-AFBE International Conference, SU-AFBE 2018, 6-7 December 2018, Jakarta Indonesia.
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Abstract
This study was designed to determine the impact of positive E-WOM, brand attitude, satisfaction, and brand awareness towards purchase intention of Wardah Exclusive Lip Cream. Purposive sampling is used by comprising questionnaire of 124 respondents that are @wardahbeauty Instagram’s followers. Data
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:17 |
| Last Modified: | 17 Apr 2026 14:04 |
| URI: | http://eprints.eai.eu/id/eprint/23769 |
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