Items by "Murdiono, Achmad"

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Prabowo, Suryo and Parahiyanti, Cesya and Murdiono, Achmad and Aulisaina, Fatwah and Aziz, Norzalita (2024) Unveiling the Gen Z Consumer Retention on the Shopee Platform: A Neuromarketing Perspective. In: Proceedings of the 7th International Research Conference on Economics and Business, IRCEB 2023, 26 September 2023, Malang, East Java, Indonesia.

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