Prabowo, Suryo and Parahiyanti, Cesya and Murdiono, Achmad and Aulisaina, Fatwah and Aziz, Norzalita (2024) Unveiling the Gen Z Consumer Retention on the Shopee Platform: A Neuromarketing Perspective. In: Proceedings of the 7th International Research Conference on Economics and Business, IRCEB 2023, 26 September 2023, Malang, East Java, Indonesia.
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Abstract
Digital commerce, commonly known as e-commerce, facilitates sellers to market their products. Shopee, as one of Indonesia's e-commerce retail platforms, offers solutions to assist businesses through paid promotion. It categorizes sellers into organic and paid sellers, which enhances seller performan
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 18:05 |
| Last Modified: | 16 Apr 2026 22:36 |
| URI: | http://eprints.eai.eu/id/eprint/51088 |
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