Items by "Munusami, Chandramalar"
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Wang, Changyin and Syafiah, Abdul Razak Nurhanan and Munusami, Chandramalar and Govindan, Santhi (2024) The Impact of Online and Offline Pricing Strategies on Corporate Brand Loyalty - A Literature Review. In: Proceedings of the 4th International Conference on Informatization Economic Development and Management, IEDM 2024, February 23–25, 2024, Kuala Lumpur, Malaysia.