Wang, Changyin and Syafiah, Abdul Razak Nurhanan and Munusami, Chandramalar and Govindan, Santhi (2024) The Impact of Online and Offline Pricing Strategies on Corporate Brand Loyalty - A Literature Review. In: Proceedings of the 4th International Conference on Informatization Economic Development and Management, IEDM 2024, February 23–25, 2024, Kuala Lumpur, Malaysia.
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Abstract
Pricing strategy is closely linked to brand building. With the development of Internet technology, changes in customer consumption behavior, and the face of uncertainties such as epidemics, many companies present actions to obtain maximized markets simultaneously online and offline, and academic res
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:35 |
| Last Modified: | 16 Apr 2026 23:41 |
| URI: | http://eprints.eai.eu/id/eprint/48976 |
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