Items by "Mas’od, Adaviah"

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Conference or Workshop Item

Zhou, Fangyu and Sulaiman, Zuraidah and Mas’od, Adaviah and Hasbullah, Nornajihah Nadia (2024) The impact of spillover effect and ethnocentrism on brand equity matching in fast fashion alliances. In: Proceedings of the 3rd International Conference on Public Management, Digital Economy and Internet Technology, ICPDI 2024, September 6–8, 2024, Jinan, China.

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