Items by "Mas’od, Adaviah"

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Zhou, Fangyu and Sulaiman, Zuraidah and Mas’od, Adaviah and Hasbullah, Nornajihah Nadia (2024) The impact of spillover effect and ethnocentrism on brand equity matching in fast fashion alliances. In: Proceedings of the 3rd International Conference on Public Management, Digital Economy and Internet Technology, ICPDI 2024, September 6–8, 2024, Jinan, China.

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