Items by "Manahrasa, Andhyka"
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Conference or Workshop Item
Manahrasa, Andhyka and Koesworodjati, Yudhi and Suryana, Popo and Sufyani, Mujibah (2024) The Influence of Social Media Marketing On Brand Awareness and Its Impact On The Purchase Decision Of Train Passengers (A Study on Argo Parahyangan Passengers on the Bandung-Jakarta Route). In: Proceedings of the 7th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2024, 4-5 September 2024, Shah Alam, Selangor, Malaysia.