Items by "Ma, Wenbo"

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Ma, Wenbo and Lu, Yaxin (2024) Research on Value Co-Creation Behavior and Its Influence on Consumers' Purchase Intention in User-Generated Content Communities. In: Proceedings of the 4th International Conference on Economic Management and Big Data Applications, ICEMBDA 2023, October 27–29, 2023, Tianjin, China.

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