Ma, Wenbo and Lu, Yaxin (2024) Research on Value Co-Creation Behavior and Its Influence on Consumers' Purchase Intention in User-Generated Content Communities. In: Proceedings of the 4th International Conference on Economic Management and Big Data Applications, ICEMBDA 2023, October 27–29, 2023, Tianjin, China.
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Abstract
This paper investigates the mechanisms underlying the influence of value co-creation on consumer purchase intention within User-Generated Content (UGC) communities. Grounded in Social Exchange Theory and the Stimulus-Organism-Response (SOR) model, we develop a theoretical framework linking value co-
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:05 |
| Last Modified: | 17 Apr 2026 00:57 |
| URI: | http://eprints.eai.eu/id/eprint/46811 |
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