Items by "Li, Qinxin"
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Li, Qinxin (2024) On the Feasibility of Live Commerce for Luxury Brands in China: A Case Study of Louis Vuitton’s First Livestreaming Event on Little Red Book. In: Proceedings of the 4th International Conference on Informatization Economic Development and Management, IEDM 2024, February 23–25, 2024, Kuala Lumpur, Malaysia.