Li, Qinxin (2024) On the Feasibility of Live Commerce for Luxury Brands in China: A Case Study of Louis Vuitton’s First Livestreaming Event on Little Red Book. In: Proceedings of the 4th International Conference on Informatization Economic Development and Management, IEDM 2024, February 23–25, 2024, Kuala Lumpur, Malaysia.
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Abstract
China, possessing a considerable population of individuals belonging to Generation Z, occupies a prominent position in influencing the worldwide luxury market. According to recent research findings, Generation Z accounts for 25% of China's overall population. The influence of this expanding generati
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:35 |
| Last Modified: | 16 Apr 2026 23:39 |
| URI: | http://eprints.eai.eu/id/eprint/49021 |
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