Items by "Lai, Xiaochun"

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Conference or Workshop Item

Zheng, Langping and Lai, Xiaochun (2023) Research on the Influence of New Media Content Marketing on Consumer Interaction Intention Based on Regression Analysis Algorithm. In: Proceedings of the 4th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2022, December 9-11, 2022, Chongqing, China.

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