Zheng, Langping and Lai, Xiaochun (2023) Research on the Influence of New Media Content Marketing on Consumer Interaction Intention Based on Regression Analysis Algorithm. In: Proceedings of the 4th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2022, December 9-11, 2022, Chongqing, China.
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Abstract
New media content marketing is very important for operators to grasp and stimulate consumers' willingness to participate in interaction. Understanding it can not only better meet consumers' needs, but also help businesses get feedback and make decisions. This paper builds a model based on the S-O-R
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:06 |
| Last Modified: | 17 Apr 2026 03:37 |
| URI: | http://eprints.eai.eu/id/eprint/42263 |
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