Items by "Kamalaveni, M S"
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Kamalaveni, M S and Sowmiya, R and Logeswaran, S and Sruthi, R. and Kartheeswaran, S. and Chandanas, R. K. Ragavi (2025) A Study on The Impact of Social Media Influencers on Consumer Purchasing Behaviour Covering Geographical Regions of Tamil Nadu. In: Proceedings of the 4th International Conference on Information Technology, Civil Innovation, Science, and Management, ICITSM 2025, 28-29 April 2025, Tiruchengode, Tamil Nadu, India, Part I.