Kamalaveni, M S and Sowmiya, R and Logeswaran, S and Sruthi, R. and Kartheeswaran, S. and Chandanas, R. K. Ragavi (2025) A Study on The Impact of Social Media Influencers on Consumer Purchasing Behaviour Covering Geographical Regions of Tamil Nadu. In: Proceedings of the 4th International Conference on Information Technology, Civil Innovation, Science, and Management, ICITSM 2025, 28-29 April 2025, Tiruchengode, Tamil Nadu, India, Part I.
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Abstract
The research evaluates the intensifying power of social media influencers regarding their impact on purchasing choices of digital consumers. Such social media platforms as Instagram and YouTube have produced influencers who function as influential marketing intermediaries that control consumer opini
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 20:16 |
| Last Modified: | 16 Apr 2026 16:01 |
| URI: | http://eprints.eai.eu/id/eprint/60006 |
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