Items by "Jiang, Lifen"

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Jiang, Lifen and Loahavilai, Piang-or and Udomwong, Piyachat (2024) The Impact of Live streamers’ Characteristics on Female Consumers’ Purchasing Behavior in the Southeast Asian E-Commerce Market. In: Proceedings of the 1st International Conference on Artificial Intelligence, Communication, IoT, Data Engineering and Security, IACIDS 2023, 23-25 November 2023, Lavasa, Pune, India.

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