Jiang, Lifen and Loahavilai, Piang-or and Udomwong, Piyachat (2024) The Impact of Live streamers’ Characteristics on Female Consumers’ Purchasing Behavior in the Southeast Asian E-Commerce Market. In: Proceedings of the 1st International Conference on Artificial Intelligence, Communication, IoT, Data Engineering and Security, IACIDS 2023, 23-25 November 2023, Lavasa, Pune, India.
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Abstract
The rise of technology has redefined consumer culture with novel corporate and social trends worthy of academic scrutiny. The study uses the para-social interaction (PSI) theory perspective to understand consumer behavioral intentions influenced by live streamers' characteristics. Additionally, the
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:19 |
| Last Modified: | 17 Apr 2026 00:08 |
| URI: | http://eprints.eai.eu/id/eprint/47788 |
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