Items by "Jia, Yanrui"
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Wang, Yu and Deng, Xiong and Jia, Yanrui and Wang, Liangying (2024) Impact of mobile short video marketing on consumers' psychological needs in the internet environment. In: Proceedings of the 5th International Conference on E-Commerce and Internet Technology, ECIT 2024, March 15–17, 2024, Changsha, China.
Wang, Yu and Kuang, Yingxin and Jia, Yanrui and Tang, Yongqi (2024) Influence of New Media on the Psychological Needs of Consumers' Purchasing Decisions in the Online Environment. In: Proceedings of the 4th International Conference on Informatization Economic Development and Management, IEDM 2024, February 23–25, 2024, Kuala Lumpur, Malaysia.