Wang, Yu and Deng, Xiong and Jia, Yanrui and Wang, Liangying (2024) Impact of mobile short video marketing on consumers' psychological needs in the internet environment. In: Proceedings of the 5th International Conference on E-Commerce and Internet Technology, ECIT 2024, March 15–17, 2024, Changsha, China.
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Abstract
Based on the mode and characteristics of mobile short video marketing, we analyze the influencing factors of consumers' psychological needs and derive four influencing dimensions of mobile short video, namely, content, publisher, scene and interaction. This paper takes consumers' psychological deman
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:36 |
| Last Modified: | 16 Apr 2026 23:36 |
| URI: | http://eprints.eai.eu/id/eprint/49080 |
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