Items by "Hou, Min"
Group by: Item Type | No Grouping
Number of items: 1.
Hou, Min (2024) The Influence of Marketing Strategy of Born-Global Enterprises on Place Brand Image -- Evidence from China. In: Proceedings of the 4th International Conference on Informatization Economic Development and Management, IEDM 2024, February 23–25, 2024, Kuala Lumpur, Malaysia.
Up a level