Hou, Min (2024) The Influence of Marketing Strategy of Born-Global Enterprises on Place Brand Image -- Evidence from China. In: Proceedings of the 4th International Conference on Informatization Economic Development and Management, IEDM 2024, February 23–25, 2024, Kuala Lumpur, Malaysia.
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Abstract
With the rapid changes in the international market situation caused by the trade war between China and the United States, naturally international enterprises are faced with severe challenges for survival and development, leading to their shift to the domestic market. This paper starts with the marke
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:37 |
| Last Modified: | 16 Apr 2026 23:39 |
| URI: | http://eprints.eai.eu/id/eprint/49112 |
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