Items by "Auvie, Tanisya"

Jesslyn, Jesslyn and Wizanska, Nevan and Tanaga, Rio and Auvie, Tanisya and Alfonsius, Alfonsius (2023) The Effect of Brand Perception, Brand Communication, Product Packaging, and Product Placement Towards the Purchase Intention of Kopiko in Medan. In: Proceedings of the 6th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2023, 13-14 September 2023, Bandar Lampung, Indonesia.