Jesslyn, Jesslyn and Wizanska, Nevan and Tanaga, Rio and Auvie, Tanisya and Alfonsius, Alfonsius (2023) The Effect of Brand Perception, Brand Communication, Product Packaging, and Product Placement Towards the Purchase Intention of Kopiko in Medan. In: Proceedings of the 6th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2023, 13-14 September 2023, Bandar Lampung, Indonesia.
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Abstract
Numerous scholars have undertaken research into marketing strategy and branding, aiming to uncover relationships between various factors. Their goal is to examine how specific elements within marketing and branding impact consumer purchase intentions regarding Kopiko's products in Medan City, North
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:52 |
| Last Modified: | 17 Apr 2026 01:34 |
| URI: | http://eprints.eai.eu/id/eprint/45767 |
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