Items by "Abiyyu, Muhammad"
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Conference or Workshop Item
Abiyyu, Muhammad and Kusumawati, Nurrani (2021) The Effect of Celebrity Endorser Perceived Credibility and Country of Origin Image towards Purchase Intention of Skechers Apparel in Indonesia. In: Proceedings of the 3rd International Conference on Economics, Business and Economic Education Science, ICE-BEES 2020, 22-23 July 2020, Semarang, Indonesia.