Abiyyu, Muhammad and Kusumawati, Nurrani (2021) The Effect of Celebrity Endorser Perceived Credibility and Country of Origin Image towards Purchase Intention of Skechers Apparel in Indonesia. In: Proceedings of the 3rd International Conference on Economics, Business and Economic Education Science, ICE-BEES 2020, 22-23 July 2020, Semarang, Indonesia.
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Abstract
As the global competition is intensifying, the strategy implemented by producers and retailers should be pertained globally to achieve the purchase intention of customers. The purpose of this paper is to investigate the effect of country of origin image and three dimensions of celebrity endorser cre
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:22 |
| Last Modified: | 17 Apr 2026 08:33 |
| URI: | http://eprints.eai.eu/id/eprint/34478 |
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