Items by "Tang, Yunyan"

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Conference or Workshop Item

Yang, Ruo and Yang, Yongzhong and Mohsin, Shafi and Tang, Yunyan (2024) Advertising Wearout and Loyalty: The Moderating Role of Consumer Involvement. In: Proceedings of the 5th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2023, December 8–10, 2023, Guangzhou, China.

This list was generated on Mon May 4 19:24:52 2026 UTC.